Cultural Integration ? Marketing Collaboration ? Pool Internal Driving Force for Development

    With cultural integration as the lead and collaborative marketing strategy as the core, Far East Holding Group Co., Ltd. (hereinafter referred to as the Group) has been promoting collaboration between parent company and subsidiary, pooling internal driving force for development to inspire and lay a solid foundation for the achievement of the strategic goals of the Group for 2020. The 5th “Re-inheritance of Harmony and Flexibility” Theme Event was held in Anhui Cable Co., Ltd. (hereinafter referred to as “Anlan”) on October 28.

Interview with Liu Zhijun

　　Liu Zhijun, General Manager Assistant of Far East Smarter Energy Co., Ltd. (hereinafter referred to as Smarter Energy, stock code: 600869) & Anlan CEO, accepted the special interview of Far East View, and made in-depth interpretation on issues including cultural integration, strategic positioning and collaborative marketing.

　　Cultural integration: ideas are highly consistent, but with Anlan features

　　Anlan’s corporate cultural concept is highly consistent with that of the Group. While promoting the effective integration of original corporate culture and Far East culture of “harmony and flexibility”, Anlan kept its corporate cultural characteristics conditionally, and formed its distinctive corporate culture with “harmony and flexibility” as the core.

　　 Strategic positioning: focus on nuclear grade cable, serve smart energy

　　“Smarter Energy Expert, i.e., Smarter Energy and Intelligent City System Service Provider” is a great vision of Smarter Energy. As an important part of clean energy, nuclear power is integral in the industrial chain of Smarter Energy. Anlan nuclear grade cable products focus on the field of high-end intelligent products and smart energy nuclear power market, and at the same time conducts effective strategic coordination with Smarter Energy for synergistic effects.

　　Collaborative marketing: rely on the Group’s resources, achieve complementary advantages

　　Multi-brand collaborative marketing strategy is an important strategic initiative for Smarter Energy to achieve and even exceed the ultimate strategic goal - “Smarter Energy Expert”. This strategy is not simply channel and management coordination. It’s more about the overall coordination of the industry upstream and downstream. Anlan will rely on the Group's resources advantage, consolidate and expand its leading position in the field of intelligent nuclear power cable, promote collaborative marketing of Smarter Energy industrial chain, and strive for the vision of “Smarter Energy Expert”.

Interactive Exchanges

　　Xu Mingxuan, Assistant to the Smarter Energy Director of Development Services, Jiao Xianlin, Anlan Marketing Department Manager, Wang Kun, Anlan HR & Administration Manager, Zhou Haijin, Anlan Assistant Marketing Manager, etc. conducted in-depth exchanges on marketing collaboration, learning and training, communication, connection and other core issues.