Far East Brand Continued to Generate Power and Won “2015 Jiangsu Annual Brand Award”

On Jan. 24, the second session of the first council of the 8th Chinese Comprehensive Brand Management Forum & Jiangsu Brand Academy was held in Nanjing. Chairman of the Board and CEO of Far East Holding Group Jiang Xipei won “Jiangsu Annual Leading Figure Award of 2015 Brand”, Far East Holding Group won “Jiangsu Annual Brand Award of 2015 Brand”, and Senior Consultant of Far East Holding Group Gong Miaolin attended the meeting and accepted these prizes.

In 2015, Far East brand continued to generate power, with 28.15 billion yuan of brand value which increased by 41.6% compared with the previous year. With the development of Asian economy and impact of market globalization wave, the leading brand awareness and strategy of Far East Holding Group broadened new thought and new path for the development of Far East. After winning big prizes such as “Top 500 Asian Brand 2015”, “Top 100 Chinese Brand”, “2015 Annual Leading Brand with Influence on China” and many other brand honors, Far East Holding Group had the honor to win “2015 Jiangsu Annual Brand Award”, which was the full recognition and encouragement for the rapid promotion of the brand strategy and development achievements of Far East.

In the future, Far East Holding Group will attach more importance to the strategic planning of brand, make efforts to build the particular brand gene of company with high differentiation, form unique brand culture, further build the core value and advantage of Far East, and strive to make brand building win at the front end of market planning, and realize internationalization rapidly at the same time of strengthening image building of self-owned brand and realizing enterprise brand upgrading.

To carry out brand operation by the use of big data, we shall make brand building become the driving force to realize the Chinese Dream, and add new impetus for the development of “the 13th Five-Year Plan”. This was the hot topic which was discussed about together by everyone in this 8th session of Chinese Brand Comprehensive Management Forum. This forum was jointly sponsored by China Brand Society Organization Association and Jiangsu Brand Association. Director of Far East Holding Group, President of Jiangsu Brand Association Xu Haoran, Vice-chancellor of Nanjing University of Aeronautics and Astronautics Chen Xiachu, Dean of Nanjing Academy of Social Sciences Ye Nanke, Vice-chancellor of Nanjing University Of Finance & Economics Qiao Jun, Dean of Nanjing Normal University Taizhou College Li Yanshu, Executive Vice-chairman of Jiangsu Sushang Promotion Association Yu Wenqin, sponsor of World Museum of Chinese Brands Chen Bailong, Secretary-general of Brand Working Committee, CGCC Liu Fushun, Executive Vice-president of SanPower Group Hua Guikan, Executive Director of Hodo Group Wang Zhuqian, Vice-president of Fuzhong Group Cheng Huajun, President of Zhaohui Cosmetic Group Cheng Chaohui and over 400 other high-end personages, experts, scholars and member representatives from government, association, well-known enterprise, media, school and smart industry institution attended the forum, talked about brand management freely, and discussed major plan of the brand development during the period of “the 13th Five-Year Plan” together.